What can a one page website do for you?
A one page website will help to increase exposure and promote interest in your product or service.
Site Grind approaches one page websites from two different points of view, a landing page for marketing purposes and the one page website.
To make this easier to differentiate we’ll refer to them as "landing pages" and "mini-sites".
Landing Page - What is it?
In the world of online marketing, a landing page is a web page reached primarily through an advertisement. The content of the landing page has a singular focus and encourages the viewer to take action by making a purchase, visiting the primary website or completing a lead capture form.
You can compare the look and content of a landing page to that of an ad, albeit a large one. Bright, complimentary colors with crisp, clean graphics and bold fonts will give your visitor clear and concise directions on how to act or take the next step. A well designed landing page compels the viewer to "do" something.
Mini-Site - What is it?
A mini-site is a one page website that contains the traditional content you would expect to find in a regular website, but condensed onto a single page. The mini-site keeps all relevant information easily accessible by the viewer in a clear and functional format without all the fluff.
The look and feel of a mini-site is the same as a larger site, without the excess pages. Content is divided into sections along the length of the page or in columns. A navigation structure may also be created allowing the use of anchor links as quick jumps to specific information headlines or a contact form.
Which one page website will work for you?
If you already have an online storefront and are introducing a new product that you would like to vigorously promote, a landing page can be of great benefit and enhance your current marketing efforts. You can use a unique domain name pointed to the page which places an even greater emphasis on your product.
If you represent a small company, single service, upcoming event or cause that needs exposure, a mini-site will work out extremely well. Typically speaking they are less expensive than a regular website, require less content which avoids having half-filled pages and they still project a professional image to the viewer.
Take a look at this comparison
| Attribute | Landing Page | Mini-Site |
|---|---|---|
| Informative to viewers? |  |
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| Encourages immediate action? | |
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| *Accessible via a unique domain name? | |
|
| Ideal solution for: | Lead Capture Tool Limited Time Offers Product Announcements Marketing Enhancements Giveaways and Promotions |
Hobbyists Fund Raising Efforts Self-employed Persons Annual Event Information Specialty Cause Awareness |
| * In order for a website page to be accessed by a unique domain name, you must own the domain name and the page must be hosted by a web host provider. Mini-sites and Landing Pages may require both if you do not currently have an active website. | ||
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